Welcome To Africa Fashion Decoded, The Newsletter
Your unfiltered source into the world of African fashion
Introducing AFD
It took me a while to launch this newsletter and I’m honestly glad I took my time. Since I started my career at GQ, twelve years ago, it’s always been my dream to launch a platform where I can share my point of view… unfiltered.
If you’re new to my work my name is Innocent Ndlovu and I’m a fashion journalist, editor, and founder of a boutique wholesale and PR agency where I develop fashion brands through public relations and wholesale management. Since the start of my career fresh from high school, I’ve worked in various facets of the fashion industry specialising in the business of African Fashion. I began writing to amplify and celebrate untold stories and this platform is an extension of that mission.
What is AFD?
African Fashion Decoded is your unfiltered source into the world of African fashion. I’ll post content regularly about anything that catches my eye from fashion news, industry shifts, exclusive interviews, and more. In other words anything and anyone shaping the direction of African fashion today.
Who is it for?
This newsletter is for anyone curious about the world of African Fashion, from its history and culture to the business. Whether you're knee-deep in the industry or just love a good fashion story, subscribing gets you all the insider access.